Start building for freeīringing a new product to the US market is exciting but it also means that you have to educate your audience.
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#cta-visual-pb#Your store could look this goodTry Shogun for free and start building out your perfect store to create a totally unique customer experience. Our colors are vibrant, our imagery is clear, and each piece of content is consistent in how we communicate our story.” – Kate Strollo, Director of Digital Marketingīeyond the look and feel of the Copper Cow brand, they also invested in building a brand voice to help educate their audience-which turns out, was the key to unlocking hypergrowth. “Our branding and creative teams are truly our secret weapon. Understanding that brand differentiation was so essential, they built a marketing team that could consistently design gorgeous marketing assets and landing pages. The graphic designer working on their logo used some placeholder text for the logo until they could figure it out: Copper Cow Coffee.
To give a nod to their all-natural dairy creamer, the logo should feature a cow.To stand out on shelves, their packaging should feature shiny copper foil and.Initially, this DTC company was nameless. We talked to Debbie and her team about how Copper Cow got started, the importance of customer education, and how Shogun enables them to move quickly as they grow their business. Since they first set up shop, they’ve grown to 16 employees and over 20+ products. Their ecommerce-first approach allowed them to ideate and expand quickly, bringing a new style of coffee to the masses. Unlike most CPG brands, Copper Cow started out selling online.
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She just had to teach people how to brew it. So, when Debbie Wei Mullin introduced single-serve Vietnamese pour-over lattes to the US, she knew she was tapping into a primed market. It’s always exciting when you find a new way to brew. Enlightened also has released its better-for-you seasonal items, which includes a pecan pie-flavored ice cream, made with pecan, flaky pie crust pieces and a honey-flavored swirl and a pumpkin cheesecake flavor, featuring chunks of cheesecake.Coffee is beloved the world over, which must be why there are so many delightful ways to make it. Cinnamon, ginger and nutmeg have been added to the coffee, which give it a nutty and rich flavor, according to the company.
The company launched its seasonal take on a pumpkin spice latte, which includes pumpkin spice Vietnamese coffee pour-over filters and single-serve sweetened condensed milk creamers. Other companies focusing on sweet and spiced flavors include Copper Cow Coffee, a Vietnamese coffee maker. “We love how Van Leeuwen is ‘spicing’ up the ice cream game and it feels like a match made in dairy heaven.” “We couldn’t be more thrilled to partner with Van Leeuwen on their refreshing take on the classic Mexican Hot Chocolate flavor,” said Luis Saavedra, chief executive officer of Tapatío. One of the new flavors - Mexican hot chocolate - is formulated with a mix of chocolate ice cream, marshmallows and fudge swirls, as well as Tapatío Hot Sauce. Ice cream company Van Leeuwen is adding new flavors to Walmart locations nationwide. Kansas City - Companies continue to debut their seasonal launches, with many highlighting sweet and spiced flavors. Source: Van Leeuwen, Copper Cow Coffee and Enlightened Slideshow: New products from Enlightened, Copper Cow Coffee and Van Leeuwen
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